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4 Ways to Upgrade Your Existing Business Website

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how to update your existing business website | Ottawa Web Designer

As a business, your website is a crucial tool to help potential clients find your business and to showcase your offerings! A website that isn’t up to date or offers a less-than-desirable user experience can cause potential clients to lose interest rather quickly. 

If your website isn’t completely up to date, no need to worry! Here are 4 ways to upgrade your already existing website.

Website Speed

Website speed is crucial to a good user experience! This is especially annoying if it’s an eCommerce website. 

A slow website can cause potential clients to leave your website quickly as waiting can get annoying to users because we’ve come to expect speed. Moreover, having a fast website also makes your business look reliable and professional. If you want your potential clients to spend more time on your website or to visit it again, keeping your website speed updated is essential!

Upgrade Your Branding

If the colours and fonts on your website are inconsistent or the photos on your website are out of date – consider coming up with branding guidelines and implementing them into your website!

Having consistent branding and up to date photos will level up the visual aspect of your website by giving it a cohesive and professional look.

Start a Blog

If you don’t have one already, a blog is a great way to upgrade your business’s website. Creating a blog will boost search engine rankings, build your relationships with potential clients, and give your business credibility and authority. 

Improve Website Navigation

Having a website that is easy to navigate will make users more likely to look through more of your pages and keep them on your website longer. It will allow users to access the information they need quickly and will provide your users with a better experience on your website overall.

Upgrading Your Existing Business Website is a Great Option

If you’re looking for a more in-depth look at how to upgrade your business’s website, get your copy of my FREE Website Audit Checklist.

Ready to upgrade your website? I’m here to help! Go with Flo has designed 50+ websites for businesses in the past 10 years and I’d love to help you.

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